Canlan Sports

Canlan Sports

A unified platform for Canlan Sports consolidating multiple sub-brands into one experience.

Overview

Overview

Canlan Sports operates one of North America's largest networks of multi-sport complexes, running programs, leagues, tournaments, and entertainment experiences across the US and Canada. The challenge wasn't just building a website : it was bringing six independent sub-brands (Canlan Sports, ASHL, YHL, CCT & GameDeck) under one digital umbrella without erasing what makes each of them distinct. The platform needed to serve a wide audience from parents registering kids for Learn to Skate, to adult hockey players finding league schedules, to facility managers handling rentals. I was brought in to design and build a scalable, digital ecosystem that could grow with Canlan's geographic expansion and evolving program catalogue.

Role

Design Lead

Services

Web Design · UX Design · Design System

Status

text

Stack

Figma, MS Office, Adobe Suit

Industry

B2B

Challenge

Challenge

Canlan's digital presence was fragmented across multiple standalone sites with no shared navigation logic, no consistent brand language, and no way to deliver location-relevant content to users automatically. A parent looking for a hockey program in Winnipeg had no efficient path to find it, the friction was structural. The brief made clear that without a unified architecture and smarter content delivery, Canlan's digital footprint would continue to lag behind the scale of its physical operations.

Canlan's digital presence was fragmented across multiple standalone sites with no shared navigation logic, no consistent brand language, and no way to deliver location-relevant content to users automatically. A parent looking for a hockey program in Winnipeg had no efficient path to find it, the friction was structural. The brief made clear that without a unified architecture and smarter content delivery, Canlan's digital footprint would continue to lag behind the scale of its physical operations.

Dual-layer navigation for a multi-brand ecosystem

Dual-layer navigation for a multi-brand ecosystem

The top-level Canlan brand bar and the sub-brand switcher work in tandem, preserving individual brand identity while making the parent-child relationship clear, enabling users to orient themselves and switch contexts without losing their place.

The top-level Canlan brand bar and the sub-brand switcher work in tandem, preserving individual brand identity while making the parent-child relationship clear, enabling users to orient themselves and switch contexts without losing their place.

Geo-personalized homepage content

Geo-personalized homepage content

The homepage leads with location-relevant programs and events surfaced automatically, transforming a generic landing experience into a personally relevant starting point for every user, regardless of which facility they belong to.

The homepage leads with location-relevant programs and events surfaced automatically, transforming a generic landing experience into a personally relevant starting point for every user, regardless of which facility they belong to.

Member testimonial section with carouseled social proof

Member testimonial section with carouseled social proof

A dedicated testimonial module anchors trust at a key scroll depth, placed after sport discovery and before facility exploration, where users are evaluating whether to commit. Navigationally deliberate, not decorative.

A dedicated testimonial module anchors trust at a key scroll depth, placed after sport discovery and before facility exploration, where users are evaluating whether to commit. Navigationally deliberate, not decorative.

More easier registration flow for customers

More easier registration flow for customers

Lots of choices and options in sports made it harder for users to navigate and select the perfect program for themselves. The updated flow makes it easier with clear navigation and flow for users. Add preferred program or multiple programs for them or family members to cart and purchase them together accordingly.

Lots of choices and options in sports made it harder for users to navigate and select the perfect program for themselves. The updated flow makes it easier with clear navigation and flow for users. Add preferred program or multiple programs for them or family members to cart and purchase them together accordingly.

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